VFXTalk.com has posted an interview with the team leaders of the crew over at Imaginary Forces that designed and animated the titles for the Transformers teaser trailer that was released last week.
"The teaser marks the first branding effort for the film," explains IF Art Director Sean Koriakin, who was also Imaginary Forces' Lead Animator and Designer. "We knew there would be limited footage available and only a glimpse of a robot so it was important that we define this new world and aesthetic in the title reveal. The title is a detailed piece of architecture that is intricate, logical and clearly articulated. There are many elements
and panels that fit into each other perfectly like a giant jigsaw puzzle. We spent a lot of time working on textures and creating the shapes of the parts - with interiors that were anatomical and derived from a human muscle form. In keeping with the film's portrayal of the Transformers, we had to make the title appear as realistic as possible."
No spoilers in the brief interview but it does give a hint that the overall goal of the film is to ground it with a real world look and feel.
Interview here.
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